SOSUN FIHAARA
FOUR DECADES OF TRUST, QUALITY AND GLOBAL FLAVOURS IN THE MALDIVES
From a modest retail shop established in 1985 to one of the Maldives’ most respected food importers and distributors, Sosun Fihaara represents an extraordinary story of vision, perseverance and sustainable business growth.
For more than four decades, the company has connected Maldivian consumers, retailers, commercial kitchens and luxury resorts with trusted food products sourced from around the world.
Today, Sosun Fihaara stands as a powerful example of a Maldivian business that has preserved the trust of generations while continuously expanding, modernizing and responding to the changing needs of the market.
A HUMBLE BEGINNING WITH A GREAT VISION
The story of Sosun Fihaara began in 1985, when its founders acquired Sosun Store on Majeedhee Magu.
What started as a small retail operation developed through hard work, personal commitment and a clear understanding of the Maldivian market. The founders built the business around values that remain central to the company today: trust, reliability, quality and service.
In 1995, Expo Investments was established, marking an important new stage in the company’s journey. Imports began with Promina baby food, laying the foundation for what would eventually become an extensive portfolio of internationally recognized brands.
This transition from local retailer to direct importer represented more than commercial expansion. It reflected the company’s ambition to give Maldivian consumers dependable access to quality products from across the world.
FOUR DECADES OF CONTINUOUS GROWTH
Sosun Fihaara’s development has been shaped by a series of significant milestones.
In 2010, Sosun Fihaara opened for retail trade, strengthening its connection with everyday customers. This was followed by the opening of Sosun Mart in Malé in 2014.
The company expanded further with the opening of Sosun Fihaara Hulhumalé in 2018, bringing its growing product portfolio closer to the rapidly developing Hulhumalé community.
In 2021, Sosun Bandharu opened at the North Harbour, creating a dedicated location for wholesale trade and improving convenience for businesses and customers purchasing larger quantities.
By 2025, Sosun Fihaara had reached an extraordinary milestone—40 years of business success in the Maldives. The anniversary was celebrated with the unveiling of a refreshed brand identity, symbolizing both the company’s proud heritage and its forward-looking ambitions.
GLOBAL BRANDS FOR MALDIVIAN KITCHENS
One of Sosun Fihaara’s greatest strengths is its diverse collection of respected international brands.
The company connects Maldivian kitchens with products originating from countries including Spain, Italy, Belgium, Thailand, Pakistan, India, Indonesia, Vietnam, the Netherlands, Germany, Turkey and Singapore.
Its expanding brand portfolio includes internationally recognized names such as:
- Borges
- Pillsbury
- Pasta Zara
- Real Thai
- Shan
- Remia
- Pascual
- Promina
- Gullón
- Nawon
- Ondoliva
- Bruggeman
- Deli Sun
- Young’s
- Tai Sun
- Zaara
- Salim
- Good Knight
Together with many other product partners, these brands allow Sosun Fihaara to serve a wide range of customers—from families preparing everyday meals to chefs creating dining experiences for international resort guests.
A PRODUCT RANGE FOR EVERY KITCHEN
Sosun Fihaara’s extensive catalogue covers hundreds of imported products across numerous categories.
Its selection includes:
- Rice, flour and essential staple foods
- Pasta and noodles
- Spices and recipe mixes
- Sauces, dressings and condiments
- Coconut milk and curry pastes
- Olive oil and cooking ingredients
- Dairy products and cheese
- Juices and other beverages
- Bakery ingredients and cake mixes
- Biscuits, snacks and confectionery
- Baby-food products
- Household and lifestyle essentials
This broad product range enables the company to serve different sectors of the Maldivian market through one dependable distribution network.
Whether it is a family searching for quality ingredients, a retailer stocking trusted products, a baker preparing for an important celebration or a resort kitchen operating at an international level, Sosun Fihaara works to provide products suited to every requirement.
SUPPORTING BAKERS, CHEFS AND FOOD BUSINESSES
Sosun Fihaara has become particularly valuable to the Maldives’ growing community of bakers, chefs, home-based food businesses, cafés, restaurants and hospitality professionals.
Brands such as Pillsbury, Real Thai, Shan, Remia, Pasta Zara, Pascual, Borges and Young’s give culinary professionals access to products that support consistency, creativity and efficient preparation.
The company supplies both household-sized products and larger food-service formats designed for hotels, restaurants, cafés and commercial kitchens.
By making international ingredients more accessible, Sosun Fihaara contributes to the development of the Maldivian culinary industry and helps local food businesses explore new recipes, flavours and commercial opportunities.
A TRUSTED PARTNER FOR THE HOSPITALITY INDUSTRY
As the Maldives continues to strengthen its position as a world-leading tourism destination, reliable food distribution has become increasingly important.
Sosun Fihaara is strategically expanding its services for resorts, hotels, restaurants and professional hospitality kitchens. Its wholesale operation is designed to provide dependable stock, consistent product specifications and efficient supply solutions.
The company supports its distribution activities through temperature-controlled and dry-storage facilities, import management, customs clearance, food-import compliance and logistics connecting Malé with island and resort customers.
This combination of international sourcing and local market knowledge makes Sosun Fihaara a valuable partner for global brands seeking representation in the Maldives and for hospitality businesses requiring reliable access to quality ingredients.
SHOWCASING QUALITY AT FHAM 2026
Sosun Fihaara’s participation in Food and Hospitality Asia Maldives 2026 reflected its growing focus on the professional hospitality market.
Its exhibition showcased products suitable for both retail customers and commercial food-service operations. Visitors were introduced to Pasta Zara’s range of Italian pasta, Pillsbury cake mixes in hospitality-sized formats, Pascual dairy products, Borges olive oil, Remia dressings and Young’s spreads.
Product tastings allowed visitors to experience the quality and versatility of the company’s portfolio firsthand.
The company’s presence at FHAM created valuable opportunities for conversations with chefs, hospitality professionals, entrepreneurs and industry buyers—demonstrating that Sosun Fihaara is not only a retailer and distributor but also an active contributor to the development of the Maldivian food and hospitality sector.
HONOURING THE PEOPLE BEHIND THE SUCCESS
When Sosun Fihaara celebrated its 40th anniversary in 2025, the company also recognized employees who had contributed more than 10 years of service.
This recognition reflected an important part of the company’s identity: its success has been built not only through products and commercial expansion but also through the loyalty, dedication and experience of its people.
Long-serving employees carry valuable institutional knowledge and help preserve the personal relationships and dependable service that customers associate with the Sosun name.
TRADITION, PROGRESS AND MALDIVIAN ENTREPRENEURSHIP
Sosun Fihaara’s journey is a remarkable example of Maldivian entrepreneurship.
The company has grown by understanding the everyday needs of local consumers while remaining open to international opportunities. It has successfully moved from traditional retail into importing, wholesale distribution, modern trade and resort supply without losing the personal trust established during its earliest years.
Its transformation demonstrates how a locally founded business can develop global partnerships, strengthen national distribution and compete through service, quality and reliability.
A FUTURE BUILT ON TRUST
As Sosun Fihaara enters its next era, the company is positioned to strengthen its role within the Maldives’ retail, food-service and tourism industries.
Its priorities include expanding its premium product portfolio, developing stronger partnerships with international manufacturers, improving supply-chain capabilities and delivering services tailored to the requirements of modern hospitality businesses.
Yet even as the company continues to grow, its foundation remains unchanged: bringing trusted products to Maldivian kitchens and building lasting relationships with customers and business partners.
GLOBAL FLAVOURS. TRUSTED IN THE MALDIVES.
For more than four decades, Sosun Fihaara has been part of the everyday lives of Maldivian families and the continued development of the country’s food industry.
From household kitchens and home-based businesses to supermarkets, restaurants and world-class resorts, the company’s products have helped people cook, create, serve and celebrate.
Sosun Fihaara is more than a food importer and distributor. It is a trusted Maldivian business legacy—connecting global quality with local kitchens and carrying four decades of experience confidently into the future.
CONTACT SOSUN FIHAARA
Headquarters and Sales:
Moosa Ibrahim Didi Goalhi, Malé, Maldives
Telephone: +960 331 3020
Viber: 7740068
Email: [email protected]
Website: www.sosunfihaara.com
Instagram: @sosun.fihaara
Facebook: Sosun Fihaara